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Case Study · Branding & Packaging · 03.2025

Fleur & Ailes

Where beauty blooms and style takes flight — footwear as wearable art.

Fleur & Ailes — brand identity
Client Fleur & Ailes
Industry Fashion & footwear
Scope Brand · identity · packaging
Year 2025
The Brief

Fleur & Ailes reimagines footwear as wearable art — timeless high heels with interchangeable flower and butterfly attachments, so a look can transform in a moment. We gave that idea a brand: a botanical identity, a soft garden palette, and packaging designed to feel like a bouquet arriving at the door.

01 Branding Logo, colour palette and type — a botanical identity drawn straight from the garden.
02 Packaging Design Boxes, stationery and patterned wrapping designed for an unboxing worth sharing.
01 — Branding logo, colour & type
Sage #90957A
Cream #F9F7EA
Lavender #AC9BC1
Gold #E8C764
Ink #1F1E20
Signature floral pattern
Signature floral pattern
Oval logo seal
Oval logo seal
02 — Packaging Design stationery & unboxing
Stationery — thank-you cards & envelopes
Stationery — thank-you cards & envelopes
Boxes with a patterned interior
Boxes with a patterned interior
Signature patterned wrapping
Signature patterned wrapping
Brand Story

Inspired by the ephemeral beauty of blooming flowers and fluttering wings, Fleur & Ailes is a celebration of movement, creativity and individuality. Each pair pairs vintage-inspired sophistication with modern functionality — a canvas for interchangeable adornments, and endless ways to make a look your own.

It's for those who see fashion as self-expression and value artistry in the details — bold, creative, drawn to beauty that evolves with them. With sustainable materials and timeless design, every step is an invitation to take flight and blossom with confidence.

In the wild Fleur & Ailes — social & campaign content
Fleur & Ailes — Instagram feed
The Result

One botanical world — from the first petal of the logo to the box on the doorstep.

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