thalassophile
thalassophile
thalassophile
Contact
hello@thalassophile.studio
all works
Case Study · Brand Concept · 09.2024

Casa Palma

A hillside glamping wellness resort in Koh Samui — barefoot luxe, with a Tulum touch.

Casa Palma — brand identity
Client Casa Palma
Industry Wellness resort · Koh Samui
Scope Brand identity
Type Concept
The Brief

Casa Palma is a concept we dreamed up: a glamping boutique wellness resort tucked into a Koh Samui hillside — ice bath and sauna at dawn, an open-air restaurant, canvas tents under the palms. We gave the idea an identity with a Tulum touch: earthy, botanical, and quietly luxurious.

A brand-identity study — Casa Palma isn't a real resort (yet). It's a world built to show how a place can feel before it exists.

01 — Brand Identity crest, colour & type
Menus
Menus
Brand assets & type specimen
Brand assets & type specimen
Candles & the palm crest
Candles & the palm crest
Collateral & content from tent to feed
Amenity kit & beach essentials
Amenity kit & beach essentials
Social & content — yoga, ice bath, glamping
Social & content — yoga, ice bath, glamping
Brand Story

Perched on the hillside above the sea, Casa Palma is a place to slow down — canvas tents beneath the palms, cold plunges at first light, sauna sessions, and long, slow dinners from the open kitchen.

The identity draws on Tulum's earthy glamour — warm creams, deep botanical greens and a hand-drawn palm crest that feels both ancient and new. Every touchpoint, from the menu to the amenity kit, invites guests into a ritual of rest.

The Result

A resort you can already feel — barefoot, botanical, built from a single idea.

start your project all works